Jessicurl Awe Inspiraling Spray, Citrus Lavender, 8 Fl oz. Curl Refresher Spray for Curly Hair

Jess McGuinty: The Founder of Jessicurl and Her Journey to Embrace Curly Hair

As Jess McGuinty grew up, she struggled with her increasingly coarse and curly hair. Her father, who had passed on the curly genes, had a motto of "bigger is better" when it came to their shared hair type. As a self-conscious teenager, Jess found this less than helpful in dealing with her desire to fit in and not stand out.

Jess's hatred of her hair didn't subside as she grew older. In 2002, she decided to take matters into her own hands and typed "curly hair" into Google, hoping to find a solution. What she found was the NaturallyCurly website, an entire community of people who shared her struggles with their curly locks. Jess quickly made "cyber friends" with whom she traded hair tips and horror stories.

One day, Jess came across a basic recipe for a hair gel made from flaxseed. Inspired, she decided to experiment with the recipe, adding other natural ingredients she had learned were beneficial for curly hair. The results were nothing short of miraculous, and Jess was shocked that she had finally found a product that made her hair look the way she wanted.

Excited by her discovery, Jess shared the recipe on the NaturallyCurly message boards. To her surprise, she was flooded with emails from fellow curly-haired members asking if they could buy the "magic potion" from her, as they didn't want to make it themselves. This was the catalyst for the birth of Jessicurl, a line of products for people with curly hair.

Jessicurl is not just a brand; it's also a philosophy. Jess wanted to create a space where people with curly hair were not only allowed but encouraged to love their natural state, stop straightening their hair, and embrace the fact that they have the right to remain curly. The high-quality, vegan, gluten-free, cruelty-free, silicone-free, paraben-free, and SLS/SLES-free products make this much easier.

Jess developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are harmful for curly hair, such as drying alcohols in hair gels or harsh detergents in shampoos. She wanted to create products that treated curly hair with the respect it deserved.

The Rockin' Ringlets Styling Potion, Jessicurl's flagship product, was born out of Jess's journey to embrace her curly hair. Its key ingredients, such as flaxseed extract and glycerin, work together to enhance and define curls, leaving them soft and touchable.

Jess's personal hair routine involves using a combination of Jessicurl products, including Too Shea, Rockin' Ringlets, and Spiralicious Styling Gel, to achieve her desired look. She follows a specific process of detangling, applying the products, and scrunching to encourage her curls.

Jessicurl's product line has expanded over the years, offering a range of cleansers, conditioners, and stylers to cater to different hair needs and preferences. The brand's best-selling products include the Deep Conditioning Treatment and Spiralicious Styling Gel.

From its humble beginnings in 2002, Jessicurl has grown into a thriving business built on Jess's passion for helping others embrace their curly hair. The brand's success is a testament to the power of self-acceptance and the importance of creating products that truly understand and respect the needs of curly-haired individuals.

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