Jessicurl Aloeba Daily Conditioner for Curly Hair, 8 Fl oz.

Accepting and Loving Our Curls: Meet Jess McGuinty, the Founder of Jessicurl

Around the time of my puberty, my hair grew more coarse and began to curl. As a self-conscious 14-year-old who preferred not to stand out, I was mortified and didn't know how to handle it. My dad, who had passed down the curls, was sympathetic, but his motto was "bigger is better" when it came to "our" hair, which wasn't very helpful.

As I grew up, my disdain for my hair didn't diminish. In 2002, I decided to search "curly hair" on Google, hoping to find a solution. The first result was the NaturallyCurly website, where I was thrilled to discover an entire community of fellow curly-haired individuals who shared the same struggles. I quickly made many "cyber friends" with whom I exchanged hair tips and horror stories.

One day, I came across a basic recipe for a hair gel made with flaxseed extract, and I thought, "How cool would it be if I could make my own hair gel?" I tried the recipe, and the results were less than stellar. However, I was inspired, so I tweaked the formula, adding other natural ingredients that I had learned were beneficial for curly hair. The results were nothing short of miraculous – my hair looked exactly how I wanted, and I had made the product on my stove!

Excited by my discovery, I went back to the NaturallyCurly message boards and shared the recipe with my newfound friends. To my surprise, I was flooded with emails from curly-haired members asking if they could buy the "magic potion" from me, as they didn't want to make it themselves. This was the beginning of Jessicurl, a line of products for people with curly hair.

Jessicurl is not just a product line; it's a philosophy. It's about accepting and loving your curly hair in its natural state, stopping the straightening, and realizing that you have the right to remain curly! The high-quality Jessicurl products make this journey easier.

All Jessicurl products are vegan, gluten-free, cruelty-free, silicone-free, paraben-free, and SLS/SLES-free. The star product, Rockin' Ringlets Styling Potion, is a powerful curl enhancer made with ingredients like flaxseed extract and glycerin. Its silky consistency coats each curl, encouraging waves to transform into soft, bouncy curls.

Jessicurl was founded in 2002, and from the very beginning, Jess knew this was her calling. She also knew that if it weren't for her "Curlies," she wouldn't be able to keep doing it. Jessicurl products contain a large percentage of natural ingredients, as Jess developed the line after realizing that most hair products on the market contain ingredients that are detrimental to curly hair.

Jessicurl's line includes gentle shampoos, dual-purpose conditioners, and a variety of stylers to cater to different hair needs. Whether your hair is easily weighed down, needs moisture, or seeks elongation, Jessicurl has the perfect product for you. It's all about accepting and loving our curls!

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